Transforming Metro South with Ananda Square

September 27, 2024

Written by Pamela Imperial for The Philippine Star

Cathay Land, the official real estate development arm of The Cathay Group of Companies, has successfully developed properties across Metro Manila and the Cavite-Laguna-Batangas Economic Growth Belt, including South Forbes Golf City, Acienda Designer Outlet, and Astoria Plaza. With over 30 years of building prestige, the company has built a roster of developments that have become a hallmark of progress in the Philippines. Property Report spoke with Cathay Land’s president, Jeffrey T. Ng, about the company’s newest development in Las Piñas City.

Cathay Land’s expansion into the southern metro takes shape with Ananda Square, a development that redefines modern living. This integrated condominium offers a contemporary lifestyle amidst the city’s vibrant energy and endless opportunities, catering to the dynamic and driven spirit of today’s professionals. Ananda Square is thoughtfully designed with practical lifestyle features to meet the needs of its residents.

Cathay Land President Jeffrey T. Ng (middle) with top executives during the blessing of Ananda Square Tower A

Cathay Land president Jeffrey Ng shares the inspiration behind the project, “The world we are living in is becoming increasingly more fast-paced. With busy schedules, long commutes, and the daily grind, it’s becoming quite common that we have less time for ourselves. Because of that, I thought it would be a good idea to bring life’s essentials closer towards the homes of our clients. At Ananda Square, our clients no longer have to go far to work or enjoy since all the amenities and commercial establishments are just a short elevator ride away. Time spent at commutes can now be exchanged for more quality time with the family or much-needed rest after work.”​

Cathay Land President Jeffrey T. Ng (4th from the left), Colliers Deputy Managing Director Jet Ilaga and company executives during the joint contact signing ceremony.

Ananda Square is now ready for occupancy and is Pag-IBIG accredited. This mixed-use project features four towers, blending residential, commercial, and recreational spaces for a modern lifestyle. Located along the bustling Alabang-Zapote Road, it offers excellent connectivity to key areas in Mega Manila and is LRT-1 connected via the upcoming Las Piñas station. Ng shares, “Location has always played a key factor in real estate development. With over 70,000 cars passing through Alabang-Zapote Road daily and the multiple commercial establishments that line this major thoroughfare, continuous value appreciation can be expected due to the commerce driven nature of the area. Our clients can opt to use their units for personal use or rent it out to generate passive income.”

Ng also emphasizes the strategic investment in the Metro South area. “We plan to continue investing in the Metro South area – particularly in Silang, Cavite and Las Piñas City. Given the government’s aggressive push to further reinforce the on-going infrastructure projects in the area, I think there’s no better place to be right now. Coupled by the positive response of our loyal clients, I’m very confident for our projects currently being planned in the area.”

The first tower, now available for sale, includes 687 units ranging from 24 sqm studios to 32.63 sqm one-bedrooms, with larger options on the penthouse floors. With the recent Pag-IBIG accreditation, buyers can now access affordable home loans with attractive terms. Ng happily shares the benefits of this development, “The Pag-IBIG Fund controls 40% of the real estate mortgage market in the Philippines while offering generously low interest rates and terms up to 30 years. Because of that, Pag-IBIG can entertain a wider array of clients as opposed to the banks.

With the help of Pag-IBIG’s favorable valuation of our project, clients of Ananda Square are now able to achieve their dream home with ease since virtually no down payment is required for our current terms. This low monthly down payment makes it possible for our clients to invest while staying ahead of their day-to-day obligations.

We’re very happy to have Pag-IBIG as a partner as we look forward to the selling out of Ananda Square Tower A in the coming months.”

Cathay Land has also appointed Colliers as the property manager to ensure top-notch service. “We are excited to work with Colliers since their over 700-strong team of property management experts bring a diverse set of experiences that can be put to good use when managing the day-to-day at Ananda Square. I’m confident that our clients will be highly satisfied with the standards set in place by Colliers which will in turn translate into a more pleasant experience for everyone,” says Ng​.

Jeffrey T. Ng’s leadership has been key to the success of Cathay Land’s projects over the past three decades. “Over the past 30 years, I found it most effective to have brainstorming sessions with my trusted executives and broker partners when working on any project for Cathay Land. We have to acknowledge that no one person can have all the answers. Everyone has their own forte or expertise and if we all work together, anything is truly possible.”

With its strategic location, modern amenities, and thoughtfully designed spaces, Ananda Square is poised to become a landmark development in the southern metro. Cathay Land’s unwavering commitment to quality and innovation ensures that Ananda Square will not only meet but exceed the expectations of today’s discerning homebuyers. As Jeffrey Ng puts it, “We’re bringing life’s essentials closer to home, creating a community where residents can truly thrive.”

For more details, visit www.anandasquare.com.

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